And with the "celebrity" blogger gaining more and more prominence, it was bound to happen in the blogging realm too. The J. Aldridge by Sea of Shoes collection at Urban Outfitters is really one of the first... I'm sure more are to follow.
Now right off the bat, I am not knocking Jane from Sea of Shoes and I'm entirely basing this on my own opinion and perceptions combined with the PR where Jane states that she designed the shoes based on what she has in her closet. That's more than most companies will say! I just find it interesting that these companies (not just this particular instance) will dumb down and knock off a designer style rather than think up new pretty shoes on their own. I will buy cute shoes at any price point but I don't want lame substitutes.

As stated in the UO press release:
"Jane Aldridge may be just 17 years old, but the Dallas-based fashion blogger has an impressive global following on her personal style blog, Sea of Shoes. "Ever since I've reached my full shoe size I've been fanatical about collecting shoes," says Aldridge. "That's how my blog got started, as a means of chronicling my addiction to beautiful footwear and the evolution of my personal style," she adds.
The magnetic Texas teen has to wear a school uniform five days a week with a one and a half inch heel rule, but outside of class, flats are the last thing you'll see her wearing. From YSL cage heels and Chanel bow-tie booties to Margiela clogs, Aldridge pairs her favored heels with equally envied outfits. And now, she has found another creative outlet for her passion; designing shoes herself, with the help of Urban Outfitters.
Launching next month, J. Aldridge by Sea of Shoes is a capsule collection of three styles, exclusive to Urban Outfitters. Dramatic knee-high brown leather peep-toe boots feature top-stitched detailing and lacing at the front, black gladiator heels with studs and twin buckle straps, and lace-up, pointy skimmers. "I'm really excited to bring my designs to Urban Outfitters," says Aldridge. "The inspiration for this collection is a mish-mash of some of the elements of my favorite pairs—sort of Victoriana meets gladiator warrior."

So here are what I think are the inspirations pieces and the actual shoe in UO.
Top - Chanel bow booties in pink, mesh and black. Bottom - JA SOS Satin Bow Heels in pink and black.
Next - Chloe Lace-up Wedge Booties from Jane's shoe picks for Fall 2009.
Left - Chloe bootie. Right - JA SOS Wedge Bootie
Next, Spring 2006 Prada lace-up peep-toe boots.
I think the JA SOS Laced Boots are a combo of the Ann Demeulemeester triple lace boots and the Prada peep-toe boots.
Last on the left are the Ann Demeulemeester open lace sandal heels and the JA SOS laced flats.
Jane is a very pretty girl who has a great sense of style... combined with access to and the ability to buy amazing new and vintage designer clothes and shoes. She also has a mother, very stylish herself, who has a history as a model and working in the retail business, I believe.
I'd be curious to know how much of the designing she was able to do and how much was Urban Outfitters sifting through her closet and finding pieces they could bring down to a more mass-market level. I'd also love to know, if anyone has bought these, what the quality is like.
As with most celebrity lines and their "creators", I'm waiting to see Jane wearing "her" pieces. Chloe Sevigny is the only one that comes to mind who wore her shoes out quite a bit. Jane has a lot of fans and is getting a lot of attention. I think that is great. What I don't think is great is that her name is being used to sell a product that she didn't really come up with and that she doesn't wear.
Does this bother anyone else?

















