Wednesday, November 5, 2008

Dare to Dream

So a while back I expressed the dream that Mr. McQueen would be a Target collaborator...

and now, it may actually happen!

According to

Our fashion prayers have been answered: Alexander McQueen has confirmed that he will design a capsule collection for high street retailer Target.

The McQueen collection, a specially-skewed take on his younger diffusion line McQ, will launch a new Target fashion program, Designer Collaborations - a sister project for the smash-hit Go International, which brings young and emerging designers such as Proenza Schouler, Luella Bartley, Behnaz Sarafpour, Rogan and Richard Chai to its rails.

McQueen has taken Leila Moss, the lead singer of Nineties Brit band The Duke Spirit, as his muse for the collection (which is to be known as McQ Alexander McQueen for Target), creating a truly lust-worthy offering of lightweight knits, skinny jeans, bubble dresses, cuffed shorts and denim jackets imbued a rebellious punk edge.

"Designer Collaborations is another way in which Target brings an emporium of designers to our guests. This specific McQ Alexander McQueen for Target collection does have the potential to skew toward a slightly older guest compared to some of our other designer collections," Trisha Adams, senior vice president of Target, tells WWD. "We believe Designer Collaborations will appeal to our fashion-forward guests as well as possibly attract new customers who are fans of Alexander McQueen and McQ."

Prepare to join the fashion scrum in March, when the collection lands in store.